Our culture and values

True integrated advantage starts with our culture

When everyone feels part of a unified team, in an environment of fairness, inclusion and positivity, we all achieve more. Integrated advantage is created when everyone feels stronger together - with no barriers to their ability to contribute, collaborate and succeed.


One team approach

We motivate and support people to pool their expertise as ‘One Team’ every day – through smarter ways of working and the technology and physical environments that enable true collaboration.

one team approach

Individual growth

A thoughtful approach to training and leadership, tailored to what each individual needs to grow with confidence, helps deepen commitment to the company across the breadth of talent within Aviva Investors.

individual growth

Leading change

We set out to do the right thing for our people, our business and our investors. This often means challenging our industry; breaking down barriers to equal opportunities from recruitment through to equal parenting leave.

leading the change

Our values

A culture of collaboration thrives when everyone feels aligned around a common set of values.

Ours provide the drive and direction behind our One Team philosophy: 

Care more

We genuinely care about our colleagues. We know your career progression is massively important to you, so we encourage, promote and offer support whenever and wherever you need it.

Create legacy

We encourage innovation and are always looking for short and long-term ways to make lasting change happen. We recognise that we have a social and environmental responsibility to uphold within the communities we invest and operate in.

Never rest

Nobody gets anywhere by sitting still. Here, we have an in-built desire to disrupt convention, to ask tough questions, to challenge what we do to see how we can improve it. We embrace brilliant ideas and welcome ways in which we can improve what we do both now and tomorrow.

Kill complexity

It’s a complicated world. We’re dealing with a multi-layered business looking after thousands of customers, over £351bn* assets and all across an ever-shifting global market. So we do everything we can to keep things clear and simple for us, and our customers.


* Source: Aviva Investors as at 30 June 2017