Our culture and values

True integrated advantage starts with our culture

When everyone feels part of a unified team, in an environment of fairness, inclusion and positivity, we all achieve more. Integrated advantage is created when everyone feels stronger together - with no barriers to their ability to contribute, collaborate and succeed.


One team approach

We motivate and support people to pool their expertise as ‘One Team’ every day – through smarter ways of working and the technology and physical environments that enable true collaboration.

Individual growth

A thoughtful approach to training and leadership, tailored to what each individual needs to grow with confidence, helps deepen commitment to the company across the breadth of talent within Aviva Investors.

Leading change

We set out to do the right thing for our people, our business and our investors. This often means challenging our industry; breaking down barriers to equal opportunities from recruitment through to equal parenting leave.

Our values

Our values define everything at Aviva Investors. From how we serve our customers, to our long term business success.


We understand the positive difference we make in our customers' lives every day. That is why we truly listen and try to solve their problems. Empathy is our strongest force and allows us to build relationships that no-one else can.


We stand up for what we believe in. We act with courage, keep our promises and take ownership of our work. We understand the impact we have on the world and take seriously the responsibility that brings. We will play our part in tackling the climate crisis, ensuring that people and nature are fully valued. We commit to a better tomorrow.


We recognise the strength that comes from working as one team – collaborating and winning together for Aviva Investors, for each other and for our customers. We are built on a foundation of trust and respect. Our strength comes from our connection – to each other, to our customers and partners and to the communities around us.


The best is still to come – for our customers, our people, and society. We're not just here to imagine and to innovate for the future, creating value for customers and shareholders. We are brave and passionate, setting new standards for ourselves and the competition. With a humility that is as important as the ambition that drives us.